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The copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that people haven't seen forever. Therefore, I'm fired up just to have a whole brand name and a service that is bringing a lot of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that organization now. So yeah. I've constantly wondered that about Dan. I've followed Dan for a long time and I've always believed, why is he not doing book funnels with each and every single among these books? I guess he will be soon enough.

One is with their front ends we're bringing individuals in. However second, when individuals produce, they're the channel, we press people to. Because as quickly as you read the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." Then they come back.

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But then also reconverting people who came and didn't understand the context and then they left. russell brunson. And it utilized to be, I had to do a webinar each and every single time. Or I had to train them or I needed to do seminars, all these things. Now it's just read the book, and they check out the book, and after that they have the aha.

That's what all of marketing and companies is. We have to develop desire for the important things we're selling. And so books are one of the most effective, if not the most effective way to produce that desire. script. And the person who's going to read a book is a much better customer, by far than any other type of consumer.

They're most likely to send out, they're most likely to stick. They progress individuals, I hate saying that, because a lot of individuals in my life that I enjoy don't check out. But you become a much better individual by reading. Therefore they progress customers, much better long term things. Therefore if I can get individuals to check out a book, male, it changes them as a human (books).

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And I make that cash over the next six months, over five months or whatever, it takes to recover cost (business). However on the book funnels, I still recover cost instantly, they go through the upsell down procedure so I recover cost right away. And after that we present them to Click, Funnels.

Yeah. Well you just threw away some unbelievable numbers. I want to just take a breath and I want to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Tricks, Expert Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and numerous other things.

Rather than going through them individually, which would take forever provide us the approach of what the whole procedure looks like from the complimentary plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book certainly, is how do we offer the book? And the very best method to offer the book is to offer it free of charge.

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It's simply cover shipping." I can press people to that. And it's just a simple outlet to get people to verses, go to Amazon and purchase my book, instead of go get it for complimentary you just got to cover the shipping. So it's such a great offer on the front end.

I have actually seen individuals who try to do it and they simply have their book. If you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book due to the fact that we wish to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. Therefore most of mine are the book. And after that it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and simply a 30-day challenge that goes to the book and we put together simply a lot of stuff to make the value of the book even more? Yeah (techniques).

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And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 dollars," then have a picture of the Amazon listing, "but get it free of charge here." And after that we still the individuals who click on Amazon and just buy an Amazon anyhow, since some individuals simply love buying Amazon.

Since I still desire my books to rank on those platforms and sales coming through. some. Therefore, we do have those outlets there, however again, the paid money's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and recently we've been checking several order from Bumps, which is done truly well.

Then for each book I've done, I believe you understand this, however a lot of individuals do not the way I do my books is I teach, I do an occasion live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.

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And so, the second order from that, we said for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. So between those two, it dramatically increases a great deal of times those 2 order from Bump will cover our marketing cost simply by themselves, which is, which is incredible (no one).

And then we take them to our upsell down sell series, we change and fine-tune this a lot. Therefore I'll talk conceptually where we opt for this, but I'm constantly attempting brand-new things because, specifically when we spend this much cash, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. results.

Okay, they have the book now, they have the audio book, they have the core (service). They comprehend the core concepts of the book. And one error individuals make a great deal of times, I continue to make an error regularly and I wish to confess is, I'm alright, they bought, let's say they bought Traffic Secrets.

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Yeah. Yeah. Therefore, if you attempt to offer a Traffic course on the next page, it's like, "However I just purchased Traffic? I think I already have traffic now." And so let's conceptually believe every time we offer something to somebody, we simply resolved the problem for them. But then we created a new issue.

It's in fact different with physic like E-commerce products, however info products, we just solved that problem for them. By resolving that problem what is the brand-new problem that was developed? . So in Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (facebook). I'm usually attempting to sell something between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you actually require funnels.

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Therefore, the next thing I can't keep in mind right now, what we're evaluating, what it is, but it might be traffic as well - experience. I can't remember the top of my head. However anyway, that's the psychology, what's the next thing that they need. And after that upsell second is the very same thing.

But in my mind, there's this phase, people go through a growth phase and after they grow to a particular level and they transition to contribution, and contribution is sharing your gifts and selling, and beginning a business (sales). Therefore, it'll be some version of that. It'll be the next thing.

And it's, crushing not due to the fact that numbers aren't along with, as that a person. However yeah, it's killing it. Well, it is killing. I just taught on, I mean, I got the invisible funnel stuff, which we discussed last time and you stated something, I think at the last inner circle conference, or possibly you stated it in the newsletter and you said, I don't know why, however no one ever test this.

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Well, congratulations. I indicate, and I'm truly thankful that you did it too because, I 'd belonged to GKSC for, I do not understand, given that the early 2000s, and I canceled my subscription, and it simply had actually lost so much, that it had in the past and you have actually brought everything back (first).

Can I share one concept that originated from Kennedy's stuff that might assist individuals? Okay. So this is for those who're viewing the video version. If you're on the audio, simply envision something really cool. So what's been cool is I've been going through Dan's archives, right? When I bought the business, they gave a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you do not understand Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (employee).

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Rob Kosberg: Did you need to buy a facsimile machine by the method? How do you even do? We attempted to, they don't offer fax. You can't physically buy a fax device any longer unless it belongs to this big printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax every single month to these individuals, or excuse me every week. Every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing idea or method or psychology.

I would buy it. Oh yeah. And it was a thing somebody said, and then, it passed away, it was a fax and it passed away. Many things, I wish to extend Dan's legacy forever and my own legacy and Napoleon Hill, all individuals that I enjoy and treasure. And so I went through that.

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And I do not have to compose anything besides a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a phone book (customers).

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