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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that individuals have not seen forever. And so, I'm ecstatic simply to have a whole brand and an organization that is bringing a great deal of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that organization now. Yeah. I've always questioned that about Dan. I've followed Dan for a very long time and I've always thought, why is he not doing book funnels with every one of these books? I think he will be quickly enough.

One is with their front ends we're bringing individuals in. Number two, when people churn out, they're the channel, we push people to. Due to the fact that as soon as you check out the book and after that you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." They come back.

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However then also reconverting individuals who came and didn't understand the context and then they left. leads. And it utilized to be, I had to do a webinar each and every single time. Or I needed to train them or I had to do workshops, all these things. Now it's simply check out the book, and they read the book, and after that they have the aha.

That's what all of marketing and services is. We have to produce desire for the thing we're selling. And so books are one of the most effective, if not the most effective method to create that desire. anyone. And the individual who's going to check out a book is a better client, hands down than any other type of consumer.

They're most likely to send, they're likely to stick. They progress individuals, I dislike saying that, because the majority of people in my life that I like don't check out. But you end up being a better person by reading. Therefore they progress consumers, much better long term things. Therefore if I can get individuals to read a book, man, it alters them as a human (leader).

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And I make that money over the next six months, over 5 months or whatever, it takes to break even (profit). On the book funnels, I still break even right away, they go through the upsell down process so I break even immediately. And after that we introduce them to Click, Funnels.

Yeah. Well you simply tossed out some amazing numbers. I want to just take a breath and I desire to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Expert Tricks, Traffic Secrets. Now you have some others as well, you have the Cook, Book and various other things.

So instead of going through them individually, which would take permanently provide us the approach of what the entire procedure appears like from the free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. The core thing is the book clearly, is how do we offer the book? And the very best method to sell the book is to offer it free of charge.

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It's simply cover shipping." I can press individuals to that. And it's simply an easy outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it free of charge you just got to cover the shipping. So it's such a great offer on the front end.

I have actually seen individuals who attempt to do it and they just have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book due to the fact that we want to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so most of mine are the book. And then it's what are the core principles in the book, we'll put together an audio program or video program. And after that, some worksheets and just a 30-day difficulty that goes to the book and we assembled simply a lot of things to make the value of the book much more, right? Yeah (1st).

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And in the copy on, I believe a few of them we have, "You can purchase us on Amazon for 20 dollars," then have a photo of the Amazon listing, "however get it free of charge here." And then we still the individuals who click Amazon and just purchase an Amazon anyway, because some people simply enjoy purchasing Amazon.

Since I still desire my books to rank on those platforms and sales coming through. co-founder. And so, we do have those outlets there, but once again, the paid cash's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we have actually been evaluating multiple order from Bumps, which is done truly well.

Then for each book I've done, I believe you understand this, however many people don't the method I do my books is I teach, I do an event live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not dull and things like that.

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Therefore, the 2nd order from that, we said for $97, you get the workshop where I taught the things before we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those 2, it significantly increases a great deal of times those two order from Bump will cover our advertising cost simply by themselves, which is, which is fantastic (competitors).

And then we take them to our upsell down sell series, we change and modify this a lot. Therefore I'll talk conceptually where we choose this, however I'm constantly attempting brand-new things because, particularly when we invest this much money, we need to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. everything.

Okay, they have the book now, they have the audio book, they have the core (content). They comprehend the core concepts of the book. And one mistake people make a great deal of times, I continue to make an error more frequently and I want to confess is, I'm okay, they bought, let's state they bought Traffic Secrets.

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Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it's like, "However I just purchased Traffic? I believe I currently have traffic now." And so let's conceptually believe each time we sell something to someone, we simply fixed the issue for them. But then we produced a new problem.

It's really different with physic like E-commerce items, however information products, we simply solved that issue for them. By resolving that issue what is the brand-new problem that was developed? . In Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (shipping). I'm normally trying to sell something in between 197 and 297 in that very first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have trouble, you in fact need funnels.

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And so, the next thing I can't keep in mind right now, what we're testing, what it is, but it may be traffic. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they need. And then upsell number 2 is the same thing.

In my mind, there's this stage, individuals go through a growth stage and after they grow to a specific level and they transition to contribution, and contribution is sharing your presents and selling, and beginning a service. Therefore, it'll be some version of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't in addition to, as that a person. Yeah, it's eliminating it. russell brunson. Well, it is killing. I just taught on, I mean, I got the undetectable funnel things, which we discussed last time and you said something, I believe at the last inner circle conference, or perhaps you said it in the newsletter and you said, I do not know why, however no one ever test this.

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Well, congratulations. I imply, and I'm truly thankful that you did it too because, I 'd belonged to GKSC for, I don't understand, considering that the early 2000s, and I canceled my membership, and it just had lost a lot, that it had in the past and you have actually brought all of it back (clickfunnels).

Can I share one concept that came from Kennedy's stuff that might help people? Okay. This is for those who're seeing the video variation. split tests. If you're on the audio, simply picture something truly cool. What's been cool is I've been going through Dan's archives? When I bought the company, they provided a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Because if you do not know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (thousands).

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Rob Kosberg: Did you need to buy a facsimile machine by the way? How do you even do? We tried to, they do not sell fax. You can't physically buy a facsimile machine any longer unless it's part of this substantial printer setup. And yeah, so we had e, Fax or I don't know, something like that.

However I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send out a fax every month to these individuals, or excuse me every week. So every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing pointer or method or psychology.

I would purchase it. Oh yeah. And it was a thing somebody stated, and after that, it passed away, it was a fax and it died. Lots of things, I desire to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the individuals that I enjoy and cherish - russell brunson's. Therefore I went through that.

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And I don't have to compose anything other than a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book resembles a telephone directory (courses).

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