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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that individuals haven't seen permanently. Therefore, I'm fired up simply to have an entire brand name and a company that is bringing a lot of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that company now. Yeah. I've always questioned that about Dan. I've followed Dan for a long period of time and I've always believed, why is he not doing book funnels with every single one of these books? I think he will be soon enough.

One is with their front ends we're bringing people in. Number 2, when people churn out, they're the channel, we push people to. Due to the fact that as quickly as you read the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." Then they return.

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However then also reconverting people who came and didn't understand the context and after that they left. trial. And it utilized to be, I had to do a webinar every single time. Or I needed to train them or I had to do seminars, all these things. Now it's just check out the book, and they read the book, and after that they have the aha.

That's what all of marketing and businesses is. We need to create desire for the thing we're selling. Therefore books are one of the most effective, if not the most powerful way to create that desire. blog. And the person who's going to check out a book is a much better consumer, by far than any other kind of client.

They're most likely to send out, they're likely to stick. They progress people, I dislike stating that, since most people in my life that I love don't read. But you become a better individual by reading. Therefore they progress consumers, better long term things. Therefore if I can get individuals to check out a book, male, it alters them as a human (copy).

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And I make that money over the next six months, over five months or whatever, it takes to recover cost (success). But on the book funnels, I still recover cost immediately, they go through the upsell down procedure so I break even right away. And then we introduce them to Click, Funnels.

Yeah. Well you just tossed out some unbelievable numbers. So I want to just take a breath and I wish to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Tricks, Professional Tricks, Traffic Secrets. Now you have some others also, you have the Cook, Book and different other things.

Rather than going through them separately, which would take permanently offer us the approach of what the entire procedure looks like from the totally free plus shipping to the very first bump upsell one, two, et cetera. Talk me through the approach. Yeah. The core thing is the book clearly, is how do we offer the book? And the very best way to sell the book is to sell it for complimentary.

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It's simply cover shipping." I can press people to that. And it's just a simple outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it totally free you just got to cover the shipping. It's such an excellent deal on the front end - idea.

I have actually seen individuals who try to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book because we wish to increase the conversion as much as possible and increase the value of the book.

That's the first thing. And so most of mine are the book. And then it's what are the core concepts in the book, we'll assemble an audio program or video program. And after that, some worksheets and just a 30-day obstacle that goes to the book and we put together simply a lot of things to make the worth of the book a lot more, right? Yeah (marketing books).

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And in the copy on, I think a few of them we have, "You can purchase us on Amazon for 20 dollars," then have a photo of the Amazon listing, "but get it free of charge here." And then we still individuals who click on Amazon and simply purchase an Amazon anyway, since some people simply love buying Amazon.

Since I still desire my books to rank on those platforms and sales coming through. things. Therefore, we do have those outlets there, but once again, the paid money's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and just recently we have actually been testing several order from Bumps, which is done actually well.

However then for each book I have actually done, I believe you understand this, however the majority of individuals do not the method I do my books is I teach, I do an occasion live initially, teaching the concepts to make certain that structurally makes sense in my head and my stories are not dull and things like that.

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Therefore, the 2nd order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those two, it significantly increases a lot of times those 2 order from Bump will cover our marketing expense simply by themselves, which is, which is remarkable.

And after that we take them to our upsell down sell sequence, we change and fine-tune this a lot. And so I'll talk conceptually where we opt for this, but I'm always trying new things because, specifically when we spend this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a great deal of times at scale. lot.

Okay, they have the book now, they have the audio book, they have the core (reading). So they understand the core principles of the book. And one error individuals make a great deal of times, I continue to make an error regularly and I wish to admit is, I'm alright, they bought, let's say they bought Traffic Secrets.

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Yeah. Yeah. And so, if you try to offer a Traffic course on the next page, it resembles, "But I just bought Traffic? I think I currently have traffic now." And so let's conceptually believe whenever we offer something to somebody, we simply resolved the problem for them. However then we produced a brand-new problem.

It's actually different with physic like E-commerce items, but details products, we simply solved that issue for them. By fixing that issue what is the brand-new issue that was developed? Right. In Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (companies). So, I'm typically attempting to offer something in between 197 and 297 in that very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have difficulty, you in fact require funnels.

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And so, the next thing I can't keep in mind today, what we're checking, what it is, but it may be traffic also - traffic. I can't keep in mind the top of my head. However anyway, that's the psychology, what's the next thing that they require. And then upsell number 2 is the same thing.

However in my mind, there's this phase, people go through a development stage and after they grow to a particular level and they transition to contribution, and contribution is sharing your gifts and selling, and starting an organization (software). Therefore, it'll be some version of that. It'll be the next thing.

And it's, crushing not due to the fact that numbers aren't as well as, as that a person. However yeah, it's eliminating it. Well, it is eliminating. I just taught on, I indicate, I got the undetectable funnel stuff, which we talked about last time and you said something, I think at the last inner circle conference, or perhaps you said it in the newsletter and you stated, I don't understand why, however no one ever test this.

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Well, congratulations. I indicate, and I'm actually delighted that you did it too because, I 'd been a member of GKSC for, I do not know, because the early 2000s, and I canceled my subscription, and it just had actually lost a lot, that it had in the past and you've brought everything back (the first book of brunson's trilogy).

Can I share one idea that came from Kennedy's things that might assist people? Okay. So this is for those who're enjoying the video variation. If you're on the audio, simply picture something actually cool. What's been cool is I've been going through Dan's archives? When I bought the company, they gave a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you don't know Dan, Dan does not have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (things).

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Rob Kosberg: Did you need to purchase a fax device by the way? How do you even do? We tried to, they don't offer fax. You can't physically buy a facsimile machine any longer unless it belongs to this huge printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

However I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax every single month to these individuals, or excuse me every week. Every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing pointer or strategy or psychology.

I would purchase it. Oh yeah. And it was a thing someone stated, and after that, it passed away, it was a fax and it passed away. Numerous things, I want to extend Dan's tradition forever and my own tradition and Napoleon Hill, all individuals that I enjoy and treasure. Therefore I went through that.

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And I don't have to write anything aside from a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a phone book (message).

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