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So the copyright's expired. So I'm going to be republishing a great deal of these books and turning a great deal of old Napoleon Hill things into audio books and just brand-new things that individuals have not seen permanently (sales funnel). And so, I'm thrilled just to have an entire brand name and a business that is bringing a lot of these things back.
Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that company now. Yeah. I've constantly wondered that about Dan. I've followed Dan for a very long time and I've constantly thought, why is he not doing book funnels with every among these books? I guess he will be quickly enough.
One is with their front ends we're bringing individuals in. Number 2, when people churn out, they're the channel, we push people to. Since as quickly as you read the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." They come back.
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Then likewise reconverting individuals who came and didn't comprehend the context and then they left. And it used to be, I needed to do a webinar every single time. Or I had to train them or I needed to do seminars, all these things. Now it's just check out the book, and they read the book, and then they have the aha.
That's what all of marketing and organizations is. We need to produce desire for the thing we're offering. Therefore books are one of the most effective, if not the most powerful method to develop that desire. buyers. And the person who's going to read a book is a better client, by far than any other kind of consumer.
They're more most likely to send out, they're likely to stick. They progress individuals, I dislike saying that, because many people in my life that I like do not read. But you end up being a better individual by reading. And so they become better customers, much better long term things. And so if I can get individuals to check out a book, guy, it changes them as a human (step).
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And I make that cash over the next 6 months, over 5 months or whatever, it takes to break even (network marketing secrets). On the book funnels, I still break even right away, they go through the upsell down process so I break even right away. And then we present them to Click, Funnels.
Yeah. Well you simply tossed out some amazing numbers. So I wish to simply breathe and I wish to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Tricks, Specialist Tricks, Traffic Secrets. Now you have some others too, you have the Cook, Book and different other things.
So instead of going through them individually, which would take permanently provide us the approach of what the whole procedure appears like from the free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. So the core thing is the book obviously, is how do we offer the book? And the very best method to offer the book is to offer it for totally free.
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It's simply cover shipping." I can push individuals to that. And it's just a simple outlet to get individuals to verses, go to Amazon and purchase my book, as opposed to go get it free of charge you simply got to cover the shipping. It's such a good deal on the front end - brunson.
I've seen individuals who try to do it and they simply have their book. But if you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book since we want to increase the conversion as much as possible and increase the value of the book.
That's the very first thing. Therefore many of mine are the book. And after that it's what are the core principles in the book, we'll put together an audio program or video program. And after that, some worksheets and simply a 30-day challenge that goes to the book and we created just a bunch of things to make the worth of the book even more, right? Yeah (secrets).
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And in the copy on, I think some of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it free of charge here." And then we still the people who click Amazon and just buy an Amazon anyway, because some people just enjoy buying Amazon.
Since I still desire my books to rank on those platforms and sales coming through. value. Therefore, we do have those outlets there, but once again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we have actually been checking multiple order from Bumps, which is done really well.
However then for each book I have actually done, I think you know this, but most individuals don't the method I do my books is I teach, I do an event live first, teaching the concepts to make certain that structurally makes good sense in my head and my stories are not uninteresting and stuff like that.
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Therefore, the 2nd order from that, we said for $97, you get the workshop where I taught the things prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those 2, it considerably increases a great deal of times those 2 order from Bump will cover our advertising expense just by themselves, which is, which is fantastic (funnel).
And after that we take them to our upsell down sell series, we change and modify this a lot. Therefore I'll talk conceptually where we go with this, but I'm always trying brand-new things because, specifically when we spend this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a great deal of times at scale. business.
Okay, they have the book now, they have the audio book, they have the core (script). They understand the core concepts of the book. And one error individuals make a lot of times, I continue to make a mistake more frequently and I wish to confess is, I'm all right, they bought, let's state they purchased Traffic Tricks.
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Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it's like, "However I just purchased Traffic? I believe I currently have traffic now." Therefore let's conceptually believe every time we sell something to someone, we just solved the issue for them. However then we developed a new issue.
It's in fact various with physic like E-commerce items, however information items, we just fixed that issue for them. By solving that issue what is the brand-new issue that was created? Right. In Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.
We have no Traffic. Therefore Traffic is the next sensible upsell (books). I'm typically trying to sell something between 197 and 297 in that first slot there. And so, Dot, Com Secrets is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, however where you sending out that Traffic, if you send it an Amazon listing you have trouble, you in fact require funnels.
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Therefore, the next thing I can't keep in mind today, what we're checking, what it is, however it may be traffic as well - action. I can't remember the top of my head. But anyhow, that's the psychology, what's the next thing that they need. And then upsell second is the same thing.
But in my mind, there's this phase, people go through a development stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your presents and selling, and starting a service (elements). And so, it'll be some variation of that. It'll be the next thing.
And it's, crushing not due to the fact that numbers aren't along with, as that a person. Yeah, it's killing it. questions. Well, it is killing. I just taught on, I mean, I got the undetectable funnel things, which we discussed last time and you stated something, I believe at the last inner circle conference, or maybe you said it in the newsletter and you said, I do not know why, but no one ever test this.
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Well, congratulations. I indicate, and I'm really glad that you did it too because, I 'd belonged to GKSC for, I do not understand, given that the early 2000s, and I canceled my membership, and it simply had actually lost so much, that it had in the past and you've brought all of it back (process).
Can I share one idea that originated from Kennedy's things that might assist people? Okay. So this is for those who're watching the video variation. If you're on the audio, simply envision something really cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they gave a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you don't know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (split test winners).
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Rob Kosberg: Did you need to purchase a facsimile machine by the way? How do you even do? We attempted to, they don't sell fax. You can't physically purchase a fax maker any longer unless it belongs to this substantial printer setup. And yeah, so we had e, Fax or I don't know, something like that.
However I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, individuals paying 300 bucks a month, he 'd send out a fax every single month to these individuals, or excuse me every week. Every Friday he 'd send this fax and it was simply one page fax with a suggestion from Dan, marketing tip or strategy or psychology.
I would purchase it. Oh yeah. And it was a thing someone said, and after that, it passed away, it was a fax and it passed away. Lots of things, I desire to extend Dan's legacy forever and my own tradition and Napoleon Hill, all the individuals that I like and treasure - book. Therefore I went through that.
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And I do not have to write anything other than a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a phonebook (dotcom secrets (2015).
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1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.