expert secrets: the underground playbook for creating a mass movement of people who will pay for your advice (russell brunson, 2017)

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So the copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that people have not seen permanently. And so, I'm excited just to have a whole brand name and a business that is bringing a lot of these things back.

Which is come on, as you know that's a channel, but it's not how you grow, I got to grow that service now. Yeah. I have actually constantly wondered that about Dan. I've followed Dan for a long time and I've always believed, why is he not doing book funnels with each and every single one of these books? I guess he will be soon enough.

One is with their front ends we're bringing people in. However number two, when individuals produce, they're the channel, we push people to. Because as quickly as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." They come back.

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However then likewise reconverting individuals who came and didn't comprehend the context and then they left. brunson. And it utilized to be, I needed to do a webinar every time. Or I had to train them or I had to do seminars, all these things. Now it's simply read the book, and they read the book, and then they have the aha.

That's what all of marketing and companies is. We need to produce desire for the thing we're offering. Therefore books are among the most effective, if not the most effective way to develop that desire. anyone. And the individual who's going to check out a book is a much better consumer, by far than any other kind of client.

They're more most likely to send, they're likely to stick. They become much better people, I dislike stating that, because many people in my life that I enjoy don't read. You become a much better person by reading. Therefore they progress consumers, better long term things. And so if I can get individuals to read a book, guy, it changes them as a human (methods).

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And I make that cash over the next six months, over five months or whatever, it requires to break even (things). On the book funnels, I still break even instantly, they go through the upsell down process so I break even immediately. And then we present them to Click, Funnels.

Yeah. Well you just threw away some incredible numbers. So I wish to just breathe and I want to go through it. So, about half a million bucks a month is entering into your book funnels, Dot, Com Secrets, Specialist Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and various other things.

So instead of going through them separately, which would take permanently offer us the approach of what the entire process appears like from the free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the viewpoint. Yeah. So the core thing is the book undoubtedly, is how do we sell the book? And the finest way to offer the book is to offer it totally free.

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It's just cover shipping." I can press people to that. And it's just a simple outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it free of charge you simply got to cover the shipping. It's such a good offer on the front end - lives.

I have actually seen people who attempt to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book since we want to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. And so the majority of mine are the book. And then it's what are the core concepts in the book, we'll put together an audio program or video program. And then, some worksheets and just a 30-day challenge that goes to the book and we put together simply a bunch of stuff to make the value of the book even more? Yeah (money).

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And in the copy on, I think some of them we have, "You can buy us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it for free here." And after that we still individuals who click Amazon and just buy an Amazon anyhow, because some people simply enjoy purchasing Amazon.

Since I still desire my books to rank on those platforms and sales coming through. audience. And so, we do have those outlets there, but once again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we've been evaluating several order from Bumps, which is done really well.

But then for each book I have actually done, I believe you understand this, but the majority of people don't the method I do my books is I teach, I do an occasion live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.

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Therefore, the 2nd order from that, we stated for $97, you get the workshop where I taught the things prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those two, it significantly increases a lot of times those 2 order from Bump will cover our advertising cost simply by themselves, which is, which is remarkable.

And then we take them to our upsell down sell sequence, we change and fine-tune this a lot. Therefore I'll talk conceptually where we go with this, but I'm always attempting brand-new things because, specifically when we spend this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a great deal of times at scale. russell brunson books.

Okay, they have the book now, they have the audio book, they have the core (traffic). So they understand the core concepts of the book. And one mistake individuals make a great deal of times, I continue to slip up regularly and I want to confess is, I'm all right, they purchased, let's state they purchased Traffic Secrets.

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Yeah. Yeah. And so, if you try to offer a Traffic course on the next page, it's like, "But I just purchased Traffic? I think I currently have traffic now." And so let's conceptually believe whenever we offer something to someone, we just solved the issue for them. Then we created a new problem.

It's actually different with physic like E-commerce items, however details products, we simply resolved that problem for them. By resolving that problem what is the brand-new issue that was created? . So in Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. And so Traffic is the next logical upsell (book to read). So, I'm usually trying to sell something in between 197 and 297 because very first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have problem, you in fact require funnels.

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And so, the next thing I can't keep in mind right now, what we're checking, what it is, however it might be traffic. I can't keep in mind the top of my head. However anyway, that's the psychology, what's the next thing that they require. And after that upsell number 2 is the very same thing.

In my mind, there's this stage, individuals go through a development phase and after they grow to a specific level and they transition to contribution, and contribution is sharing your presents and selling, and starting an organization. Therefore, it'll be some variation of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't in addition to, as that one. Yeah, it's eliminating it. expert. Well, it is killing. I just taught on, I suggest, I got the invisible funnel stuff, which we discussed last time and you stated something, I think at the last inner circle meeting, or possibly you stated it in the newsletter and you stated, I do not know why, but no one ever test this.

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Well, congratulations. I mean, and I'm really happy that you did it too because, I 'd belonged to GKSC for, I do not understand, considering that the early 2000s, and I canceled my subscription, and it simply had lost so much, that it had in the past and you have actually brought everything back (marketing).

Can I share one idea that originated from Kennedy's stuff that might help people? Okay. This is for those who're watching the video variation. marketers. If you're on the audio, simply imagine something truly cool. What's been cool is I've been going through Dan's archives? When I bought the business, they provided a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you do not understand Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (scripts).

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Rob Kosberg: Did you have to purchase a facsimile machine by the way? How do you even do? We tried to, they don't offer fax. You can't physically purchase a facsimile machine anymore unless it becomes part of this huge printer setup. And yeah, so we had e, Fax or I do not know, something like that.

I found this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax each and every single month to these individuals, or excuse me each week. So every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing suggestion or technique or psychology.

I would buy it. Oh yeah. And it was a thing somebody said, and after that, it passed away, it was a fax and it died. A lot of things, I want to extend Dan's tradition forever and my own tradition and Napoleon Hill, all individuals that I love and cherish. And so I went through that.

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And I do not need to write anything aside from a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book resembles a phonebook (marketing).

expert secrets: the underground playbook for creating a mass movement of people who will pay for your advice (russell brunson, 2017)

dotcom secrets: the underground playbook for growing your company online with sales funnels (russell brunson, 2015)