what does clickfunnels do

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The 8-Minute Rule for Russell Brunson Books (Updated 2022) - Funnel Secrets

The copyright's ended. So I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that people have not seen forever (expert). Therefore, I'm excited simply to have a whole brand and a business that is bringing a great deal of these things back.

Which is come on, as you know that's a channel, but it's not how you grow, I got to grow that organization now. Yeah. I've constantly questioned that about Dan. I've followed Dan for a very long time and I've always thought, why is he not doing book funnels with every single one of these books? I guess he will be soon enough.

One is with their front ends we're bringing people in. Number two, when people churn out, they're the channel, we press people to. Because as soon as you read the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I require this thing." They come back.

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However then also reconverting people who came and didn't comprehend the context and then they left. methods. And it utilized to be, I had to do a webinar every single time. Or I needed to train them or I had to do seminars, all these things. Now it's simply read the book, and they read the book, and after that they have the aha.

That's what all of marketing and organizations is. We need to produce desire for the important things we're selling. And so books are one of the most powerful, if not the most effective method to create that desire. sales funnel. And the individual who's going to check out a book is a much better client, hands down than any other type of customer.

They're most likely to send, they're most likely to stick. They become much better individuals, I dislike stating that, due to the fact that a lot of people in my life that I like don't check out. You end up being a much better individual by reading. And so they become much better clients, much better long term things. Therefore if I can get individuals to read a book, man, it alters them as a human (book first).

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And I make that money over the next six months, over five months or whatever, it takes to break even (world). On the book funnels, I still break even right away, they go through the upsell down procedure so I break even immediately. And after that we present them to Click, Funnels.

Yeah. Well you simply threw away some incredible numbers. So I desire to simply take a breath and I wish to go through it. About half a million dollars a month is going into your book funnels, Dot, Com Secrets, Specialist Tricks, Traffic Secrets. Now you have some others as well, you have the Cook, Book and different other things.

So rather than going through them individually, which would take forever provide us the viewpoint of what the entire process looks like from the complimentary plus shipping to the very first bump upsell one, two, et cetera. Talk me through the approach. Yeah. The core thing is the book undoubtedly, is how do we offer the book? And the finest way to sell the book is to offer it for totally free.

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It's simply cover shipping." I can press individuals to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it for complimentary you just got to cover the shipping. It's such a good offer on the front end - dotcom secrets (2015.

I've seen individuals who attempt to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book because we wish to increase the conversion as much as possible and increase the worth of the book.

That's the first thing. And so the majority of mine are the book. And after that it's what are the core concepts in the book, we'll create an audio program or video program. And then, some worksheets and just a 30-day obstacle that goes to the book and we put together just a bunch of things to make the value of the book a lot more, right? Yeah (example).

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And in the copy on, I think a few of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it for free here." And after that we still the individuals who click Amazon and just purchase an Amazon anyhow, since some individuals just like purchasing Amazon.

Due to the fact that I still want my books to rank on those platforms and sales coming through. read russell's first. Therefore, we do have those outlets there, however again, the paid cash's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and recently we have actually been testing several order from Bumps, which is done truly well.

But then for each book I have actually done, I believe you know this, however the majority of people don't the method I do my books is I teach, I do an occasion live first, teaching the principles to ensure that structurally makes good sense in my head and my stories are not uninteresting and things like that.

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And so, the 2nd order from that, we said for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. So between those two, it considerably increases a lot of times those 2 order from Bump will cover our marketing cost just on their own, which is, which is fantastic (read russell's first).

And after that we take them to our upsell down sell series, we alter and tweak this a lot. And so I'll talk conceptually where we choose this, but I'm always trying new things because, particularly when we spend this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a great deal of times at scale. funnels.

Okay, they have the book now, they have the audio book, they have the core (experiences). They comprehend the core concepts of the book. And one mistake people make a great deal of times, I continue to make a mistake more frequently and I want to confess is, I'm okay, they bought, let's state they bought Traffic Tricks.

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Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it resembles, "However I simply bought Traffic? I think I already have traffic now." Therefore let's conceptually believe every time we offer something to somebody, we simply solved the issue for them. But then we developed a brand-new problem.

It's actually different with physic like E-commerce products, however info items, we just fixed that problem for them. By resolving that problem what is the new problem that was created? Right. So in Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (stories). So, I'm generally trying to sell something between 197 and 297 because very first slot there. And so, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have trouble, you really require funnels.

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And so, the next thing I can't remember today, what we're evaluating, what it is, but it might be traffic as well - clients. I can't remember the top of my head. Anyhow, that's the psychology, what's the next thing that they need. And then upsell second is the very same thing.

However in my mind, there's this stage, individuals go through a development phase and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and starting an organization (dotcom secrets (2015). Therefore, it'll be some version of that. It'll be the next thing.

And it's, crushing not due to the fact that numbers aren't along with, as that a person. Yeah, it's eliminating it. importance. Well, it is eliminating. I simply taught on, I mean, I got the invisible funnel stuff, which we spoke about last time and you stated something, I think at the last inner circle conference, or maybe you stated it in the newsletter and you said, I don't know why, but nobody ever test this.

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Well, congratulations. I mean, and I'm actually thankful that you did it too because, I 'd belonged to GKSC for, I don't understand, considering that the early 2000s, and I canceled my subscription, and it just had lost so much, that it had in the past and you've brought it all back (anyone).

Can I share one concept that originated from Kennedy's things that might assist people? Okay. So this is for those who're watching the video variation. If you're on the audio, just think of something actually cool. What's been cool is I've been going through Dan's archives? When I purchased the company, they gave a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Because if you do not know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (traffic secrets book).

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Rob Kosberg: Did you need to purchase a facsimile machine by the method? How do you even do? We tried to, they do not offer fax. You can't physically buy a fax maker any longer unless it's part of this big printer setup. And yeah, so we had e, Fax or I do not know, something like that.

But I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send out a fax every single month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing suggestion or strategy or psychology.

I would purchase it. Oh yeah. And it was a thing somebody said, and after that, it died, it was a fax and it passed away. Lots of things, I want to extend Dan's tradition forever and my own tradition and Napoleon Hill, all the individuals that I enjoy and cherish - way. Therefore I went through that.

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And I do not need to compose anything aside from a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a phone book (dotcom secrets).

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