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summary: dotcom secrets (russell brunson, 2016)

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The copyright's expired. So I'm going to be republishing a great deal of these books and turning a great deal of old Napoleon Hill things into audio books and simply new things that individuals have not seen permanently (sales funnel). Therefore, I'm excited simply to have a whole brand and a company that is bringing a great deal of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that business now. Yeah. I've constantly questioned that about Dan. I've followed Dan for a very long time and I've constantly thought, why is he not doing book funnels with every single one of these books? I think he will be quickly enough.

One is with their front ends we're bringing individuals in. Number two, when individuals churn out, they're the channel, we press individuals to. Due to the fact that as quickly as you check out the book and after that you have the context, like, "Oh, now this makes sense, now I understand why I require this thing." Then they return.

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But then also reconverting people who came and didn't comprehend the context and then they left. dotcom secrets. And it utilized to be, I had to do a webinar each and every single time. Or I needed to train them or I needed to do workshops, all these things. Now it's just read the book, and they read the book, and then they have the aha.

That's what all of marketing and organizations is. We need to produce desire for the thing we're offering. Therefore books are among the most powerful, if not the most powerful method to develop that desire. methods. And the person who's going to check out a book is a much better client, by far than any other type of customer.

They're more likely to send, they're likely to stick. They end up being much better people, I hate stating that, due to the fact that many people in my life that I enjoy do not check out. But you become a better person by reading. And so they end up being better consumers, better long term things. Therefore if I can get people to check out a book, male, it changes them as a human (information).

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And I make that money over the next 6 months, over 5 months or whatever, it takes to recover cost (book). But on the book funnels, I still break even immediately, they go through the upsell down procedure so I break even instantly. And then we present them to Click, Funnels.

Yeah. Well you simply threw away some amazing numbers. I desire to just take a breath and I desire to go through it. So, about half a million bucks a month is entering into your book funnels, Dot, Com Tricks, Expert Tricks, Traffic Tricks. Now you have some others too, you have the Cook, Book and various other things.

Rather than going through them individually, which would take forever offer us the approach of what the whole procedure looks like from the complimentary plus shipping to the first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. The core thing is the book clearly, is how do we sell the book? And the best way to sell the book is to sell it totally free.

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It's simply cover shipping." I can push people to that. And it's just an easy outlet to get individuals to verses, go to Amazon and buy my book, rather than go get it free of charge you just got to cover the shipping. So it's such a great offer on the front end.

I've seen people who attempt to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book due to the fact that we wish to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. And so many of mine are the book. And then it's what are the core concepts in the book, we'll put together an audio program or video program. And then, some worksheets and just a 30-day challenge that goes to the book and we put together just a lot of stuff to make the worth of the book even more, right? Yeah (dotcom secrets).

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And in the copy on, I think a few of them we have, "You can purchase us on Amazon for 20 bucks," then have an image of the Amazon listing, "but get it for complimentary here." And then we still individuals who click Amazon and simply buy an Amazon anyhow, due to the fact that some people simply love buying Amazon.

Due to the fact that I still want my books to rank on those platforms and sales coming through. idea. Therefore, we do have those outlets there, however again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and recently we've been evaluating numerous order from Bumps, which is done actually well.

But then for each book I have actually done, I think you know this, however the majority of individuals don't the method I do my books is I teach, I do an event live initially, teaching the principles to make certain that structurally makes good sense in my head and my stories are not boring and things like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those 2, it significantly increases a lot of times those 2 order from Bump will cover our marketing expense just by themselves, which is, which is remarkable.

And after that we take them to our upsell down sell sequence, we change and tweak this a lot. And so I'll talk conceptually where we choose this, however I'm always trying brand-new things because, particularly when we invest this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a great deal of times at scale. services.

Okay, they have the book now, they have the audio book, they have the core (hands). They understand the core concepts of the book. And one mistake people make a great deal of times, I continue to make a mistake more frequently and I wish to confess is, I'm okay, they bought, let's say they bought Traffic Tricks.

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Yeah. Yeah. Therefore, if you try to sell a Traffic course on the next page, it resembles, "However I simply bought Traffic? I think I already have traffic now." And so let's conceptually think whenever we offer something to someone, we just fixed the issue for them. Then we developed a brand-new problem.

It's in fact different with physic like E-commerce products, however info items, we simply solved that problem for them. By fixing that issue what is the new problem that was produced? . So in Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next logical upsell (money). So, I'm normally attempting to offer something between 197 and 297 in that very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have trouble, you really need funnels.

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And so, the next thing I can't keep in mind right now, what we're testing, what it is, however it may be traffic also - buyers. I can't remember the top of my head. Anyway, that's the psychology, what's the next thing that they need. And then upsell second is the very same thing.

But in my mind, there's this stage, people go through a growth phase and after they grow to a particular level and they transition to contribution, and contribution is sharing your gifts and selling, and beginning a company (entrepreneur). And so, it'll be some variation of that. It'll be the next thing.

And it's, squashing not because numbers aren't as well as, as that a person. Yeah, it's eliminating it. life. Well, it is killing. I just taught on, I suggest, I got the unnoticeable funnel things, which we spoke about last time and you stated something, I think at the last inner circle meeting, or possibly you stated it in the newsletter and you said, I do not understand why, but nobody ever test this.

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Well, congratulations. I mean, and I'm really grateful that you did it too because, I 'd belonged to GKSC for, I don't know, considering that the early 2000s, and I canceled my subscription, and it simply had lost a lot, that it had in the past and you have actually brought it all back (way).

Can I share one concept that originated from Kennedy's stuff that might help individuals? Okay. This is for those who're seeing the video variation. profit. If you're on the audio, simply envision something actually cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they provided a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Because if you don't know Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (split test winners).

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Rob Kosberg: Did you need to purchase a facsimile machine by the way? How do you even do? We tried to, they don't offer fax. You can't physically purchase a fax maker anymore unless it's part of this big printer setup. And yeah, so we had e, Fax or I don't know, something like that.

But I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax every single month to these people, or excuse me every week. Every Friday he 'd send this fax and it was just one page fax with a suggestion from Dan, marketing pointer or strategy or psychology.

I would buy it. Oh yeah. And it was a thing someone said, and after that, it died, it was a fax and it passed away. So numerous things, I want to extend Dan's tradition forever and my own tradition and Napoleon Hill, all individuals that I love and cherish. And so I went through that.

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And I do not have to compose anything besides a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book resembles a phone book (stories).

russell brunson favorite books

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