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So the copyright's expired. So I'm going to be republishing a great deal of these books and turning a great deal of old Napoleon Hill things into audio books and just new things that people have not seen forever (funnels). And so, I'm excited simply to have a whole brand name and a company that is bringing a great deal of these things back.

Which is come on, as you understand that's a channel, but it's not how you grow, I got to grow that service now. Yeah. I've constantly wondered that about Dan. I've followed Dan for a very long time and I've constantly believed, why is he not doing book funnels with each and every single among these books? I think he will be soon enough.

One is with their front ends we're bringing people in. However number two, when individuals churn out, they're the channel, we push people to. Because as quickly as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." They come back.

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Then also reconverting people who came and didn't comprehend the context and then they left. And it used to be, I had to do a webinar every single time. Or I had to train them or I needed to do workshops, all these things. Now it's simply read the book, and they read the book, and then they have the aha.

That's what all of marketing and services is. We need to create desire for the important things we're selling. Therefore books are one of the most effective, if not the most powerful way to produce that desire. course. And the person who's going to read a book is a much better client, hands down than any other type of client.

They're more likely to send out, they're likely to stick. They progress people, I hate stating that, because the majority of people in my life that I love don't read. However you end up being a better individual by reading. Therefore they progress customers, better long term things. And so if I can get people to read a book, man, it alters them as a human (scripts).

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And I make that cash over the next six months, over 5 months or whatever, it takes to recover cost (leads). But on the book funnels, I still break even immediately, they go through the upsell down procedure so I recover cost right away. And after that we introduce them to Click, Funnels.

Yeah. Well you simply tossed out some incredible numbers. So I desire to just breathe and I desire to go through it. About half a million dollars a month is going into your book funnels, Dot, Com Secrets, Specialist Tricks, Traffic Tricks. Now you have some others too, you have the Cook, Book and various other things.

So rather than going through them separately, which would take permanently give us the philosophy of what the entire process appears like from the totally free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. The core thing is the book obviously, is how do we offer the book? And the best way to sell the book is to sell it free of charge.

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It's just cover shipping." I can push individuals to that. And it's just a simple outlet to get individuals to verses, go to Amazon and buy my book, as opposed to go get it free of charge you simply got to cover the shipping. So it's such an excellent deal on the front end.

I've seen people who attempt to do it and they simply have their book. But if you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book because we want to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so the majority of mine are the book. And after that it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and just a 30-day obstacle that goes to the book and we put together just a bunch of things to make the worth of the book even more? Yeah (action).

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And in the copy on, I think some of them we have, "You can purchase us on Amazon for 20 bucks," then have a photo of the Amazon listing, "however get it totally free here." And then we still individuals who click Amazon and simply purchase an Amazon anyway, due to the fact that some people just like purchasing Amazon.

Due to the fact that I still want my books to rank on those platforms and sales coming through. russell brunson reading. And so, we do have those outlets there, however once again, the paid cash's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and just recently we've been evaluating numerous order from Bumps, which is done truly well.

Then for each book I have actually done, I believe you understand this, however a lot of individuals do not the way I do my books is I teach, I do an event live first, teaching the principles to make sure that structurally makes sense in my head and my stories are not dull and things like that.

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Therefore, the second order from that, we stated for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. Between those 2, it significantly increases a lot of times those 2 order from Bump will cover our advertising cost just by themselves, which is, which is incredible.

And then we take them to our upsell down sell sequence, we change and tweak this a lot. And so I'll talk conceptually where we choose this, but I'm always attempting new things because, specifically when we invest this much cash, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a lot of times at scale. first.

Okay, they have the book now, they have the audio book, they have the core (someone). They comprehend the core principles of the book. And one error individuals make a lot of times, I continue to slip up more frequently and I wish to admit is, I'm alright, they bought, let's say they purchased Traffic Secrets.

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Yeah. Yeah. And so, if you attempt to sell a Traffic course on the next page, it's like, "But I simply purchased Traffic? I believe I currently have traffic now." Therefore let's conceptually believe whenever we offer something to someone, we just resolved the problem for them. Then we developed a brand-new problem.

It's actually various with physic like E-commerce products, but information items, we just resolved that problem for them. By resolving that problem what is the new problem that was developed? . In Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (more). I'm generally trying to sell something between 197 and 297 in that first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you in fact need funnels.

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Therefore, the next thing I can't remember today, what we're testing, what it is, but it might be traffic too - copywriting. I can't keep in mind the top of my head. Anyway, that's the psychology, what's the next thing that they require. And then upsell number 2 is the same thing.

In my mind, there's this phase, people go through a development stage and after they grow to a specific level and they transition to contribution, and contribution is sharing your gifts and selling, and starting an organization. And so, it'll be some variation of that. It'll be the next thing.

And it's, crushing not since numbers aren't along with, as that one. However yeah, it's killing it. Well, it is eliminating. I just taught on, I indicate, I got the undetectable funnel things, which we spoke about last time and you stated something, I believe at the last inner circle conference, or maybe you stated it in the newsletter and you stated, I do not know why, however nobody ever test this.

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Well, congratulations. I mean, and I'm actually delighted that you did it too because, I 'd been a member of GKSC for, I do not know, since the early 2000s, and I canceled my subscription, and it simply had lost a lot, that it had in the past and you've brought all of it back (matter).

Can I share one idea that came from Kennedy's things that might assist people? Okay. So this is for those who're viewing the video version. If you're on the audio, just envision something really cool. What's been cool is I've been going through Dan's archives? When I purchased the company, they offered a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Since if you don't understand Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (clickfunnels).

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Rob Kosberg: Did you have to purchase a facsimile machine by the method? How do you even do? We attempted to, they don't offer fax. You can't physically purchase a fax maker anymore unless it becomes part of this huge printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

However I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 dollars a month, he 'd send a fax every month to these individuals, or excuse me every week. Every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing pointer or method or psychology.

I would buy it. Oh yeah. And it was a thing somebody stated, and after that, it passed away, it was a fax and it died. Lots of things, I want to extend Dan's legacy permanently and my own tradition and Napoleon Hill, all the people that I enjoy and cherish - underground playbook. Therefore I went through that.

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And I don't need to compose anything aside from a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book resembles a phonebook (blog).

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