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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that individuals haven't seen forever. And so, I'm excited simply to have an entire brand and a business that is bringing a lot of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that organization now. Yeah. I have actually constantly questioned that about Dan. I've followed Dan for a long period of time and I've constantly believed, why is he not doing book funnels with each and every single one of these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. Number two, when individuals churn out, they're the channel, we press individuals to. Due to the fact that as quickly as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I need this thing." They come back.

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But then also reconverting people who came and didn't understand the context and then they left. some. And it used to be, I had to do a webinar every time. Or I had to train them or I needed to do seminars, all these things. Now it's just read the book, and they check out the book, and then they have the aha.

That's what all of marketing and organizations is. We need to produce desire for the important things we're selling. And so books are one of the most effective, if not the most effective way to produce that desire. buyers. And the individual who's going to check out a book is a much better client, by far than any other type of consumer.

They're more likely to send, they're likely to stick. They progress individuals, I dislike stating that, due to the fact that many people in my life that I love do not read. However you become a much better person by reading. And so they progress consumers, much better long term things. And so if I can get people to read a book, man, it alters them as a human (everyone).

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And I make that money over the next 6 months, over five months or whatever, it takes to break even (list). But on the book funnels, I still break even immediately, they go through the upsell down procedure so I break even immediately. And then we present them to Click, Funnels.

Yeah. Well you simply threw away some amazing numbers. So I wish to simply breathe and I want to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Tricks, Specialist Tricks, Traffic Secrets. Now you have some others also, you have the Cook, Book and numerous other things.

So instead of going through them separately, which would take forever give us the philosophy of what the entire procedure appears like from the complimentary plus shipping to the first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book undoubtedly, is how do we sell the book? And the very best way to offer the book is to offer it free of charge.

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It's just cover shipping." I can press individuals to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it totally free you just got to cover the shipping. It's such a great deal on the front end - lot.

I have actually seen individuals who try to do it and they simply have their book. However if you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book due to the fact that we want to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. Therefore the majority of mine are the book. And then it's what are the core principles in the book, we'll create an audio program or video program. And then, some worksheets and just a 30-day obstacle that goes to the book and we created just a lot of stuff to make the value of the book much more, right? Yeah (facebook).

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And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 dollars," then have an image of the Amazon listing, "but get it free of charge here." And after that we still the people who click Amazon and simply buy an Amazon anyhow, since some individuals simply love buying Amazon.

Since I still want my books to rank on those platforms and sales coming through. success. Therefore, we do have those outlets there, but once again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and just recently we have actually been evaluating multiple order from Bumps, which is done actually well.

Then for each book I have actually done, I believe you know this, however a lot of individuals do not the way I do my books is I teach, I do an occasion live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not boring and things like that.

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And so, the 2nd order from that, we said for $97, you get the workshop where I taught the stuff before we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those 2, it drastically increases a great deal of times those 2 order from Bump will cover our marketing expense just by themselves, which is, which is amazing (products).

And after that we take them to our upsell down sell series, we alter and fine-tune this a lot. And so I'll talk conceptually where we opt for this, but I'm always trying new things because, especially when we invest this much money, we need to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a great deal of times at scale. dotcom secrets (2015.

Okay, they have the book now, they have the audio book, they have the core (experience). So they comprehend the core concepts of the book. And one error individuals make a lot of times, I continue to make a mistake regularly and I want to confess is, I'm fine, they purchased, let's state they bought Traffic Tricks.

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Yeah. Yeah. Therefore, if you attempt to sell a Traffic course on the next page, it's like, "However I just bought Traffic? I believe I currently have traffic now." And so let's conceptually believe every time we offer something to someone, we just resolved the problem for them. However then we produced a new issue.

It's actually various with physic like E-commerce items, however info items, we just resolved that problem for them. By solving that problem what is the brand-new problem that was developed? . So in Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next rational upsell (russell brunson's). I'm typically trying to sell something between 197 and 297 in that very first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have trouble, you really require funnels.

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And so, the next thing I can't keep in mind right now, what we're testing, what it is, but it might be traffic. I can't remember the top of my head. But anyhow, that's the psychology, what's the next thing that they require. And after that upsell second is the very same thing.

In my mind, there's this stage, people go through a growth phase and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and starting a service. And so, it'll be some variation of that. It'll be the next thing.

And it's, squashing not because numbers aren't in addition to, as that a person. Yeah, it's eliminating it. marketer. Well, it is killing. I just taught on, I mean, I got the unnoticeable funnel things, which we spoke about last time and you said something, I believe at the last inner circle conference, or maybe you said it in the newsletter and you said, I do not understand why, but nobody ever test this.

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Well, congratulations. I indicate, and I'm actually thankful that you did it too because, I 'd been a member of GKSC for, I don't know, given that the early 2000s, and I canceled my subscription, and it simply had lost a lot, that it had in the past and you have actually brought it all back (example).

Can I share one concept that originated from Kennedy's stuff that might assist individuals? Okay. This is for those who're seeing the video version. following. If you're on the audio, just think of something actually cool. What's been cool is I've been going through Dan's archives? When I bought the company, they gave a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you do not understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (online).

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Rob Kosberg: Did you have to purchase a facsimile machine by the method? How do you even do? We tried to, they don't offer fax. You can't physically purchase a facsimile machine anymore unless it belongs to this substantial printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

But I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send a fax every single month to these individuals, or excuse me every week. Every Friday he 'd send this fax and it was just one page fax with a suggestion from Dan, marketing tip or method or psychology.

I would purchase it. Oh yeah. And it was a thing somebody stated, and after that, it died, it was a fax and it passed away. Numerous things, I want to extend Dan's tradition permanently and my own tradition and Napoleon Hill, all the people that I like and cherish - matter. And so I went through that.

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And I don't have to write anything aside from a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book is like a phonebook (read books).

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