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So the copyright's ended. So I'm going to be republishing a great deal of these books and turning a great deal of old Napoleon Hill things into audio books and simply brand-new things that people haven't seen permanently (times). And so, I'm excited simply to have a whole brand and an organization that is bringing a great deal of these things back.

Which is come on, as you understand that's a channel, but it's not how you grow, I got to grow that company now. Yeah. I've constantly wondered that about Dan. I've followed Dan for a very long time and I've always thought, why is he refraining from doing book funnels with each and every single one of these books? I think he will be quickly enough.

One is with their front ends we're bringing individuals in. But number 2, when individuals churn out, they're the channel, we push people to. Since as quickly as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." They come back.

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But then also reconverting individuals who came and didn't comprehend the context and after that they left. marketing. And it utilized to be, I needed to do a webinar every time. Or I needed to train them or I had to do seminars, all these things. Now it's simply read the book, and they read the book, and then they have the aha.

That's what all of marketing and organizations is. We have to develop desire for the thing we're offering. Therefore books are among the most effective, if not the most effective method to produce that desire. service. And the individual who's going to read a book is a better client, by far than any other type of customer.

They're more most likely to send, they're likely to stick. They progress people, I hate stating that, due to the fact that many people in my life that I like do not read. However you become a better individual by reading. Therefore they end up being better clients, better long term things. And so if I can get people to read a book, guy, it alters them as a human (marketing books).

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And I make that cash over the next 6 months, over five months or whatever, it requires to break even (read books). On the book funnels, I still break even immediately, they go through the upsell down process so I break even right away. And after that we introduce them to Click, Funnels.

Yeah. Well you simply tossed out some extraordinary numbers. So I wish to just take a breath and I wish to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Specialist Secrets, Traffic Secrets. Now you have some others too, you have the Cook, Book and different other things.

Rather than going through them separately, which would take forever provide us the viewpoint of what the whole process looks like from the free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. The core thing is the book undoubtedly, is how do we sell the book? And the very best way to sell the book is to sell it free of charge.

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It's just cover shipping." I can press people to that. And it's just a simple outlet to get people to verses, go to Amazon and purchase my book, rather than go get it free of charge you simply got to cover the shipping. It's such a great deal on the front end - clients.

I've seen individuals who try to do it and they just have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book because we want to increase the conversion as much as possible and increase the value of the book.

That's the first thing. Therefore the majority of mine are the book. And then it's what are the core principles in the book, we'll put together an audio program or video program. And after that, some worksheets and simply a 30-day challenge that goes to the book and we assembled simply a lot of stuff to make the value of the book a lot more, right? Yeah (dotcom secrets – growing your company online).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 bucks," then have a photo of the Amazon listing, "but get it totally free here." And after that we still the individuals who click Amazon and just buy an Amazon anyway, because some people simply like purchasing Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. reading russell brunson's. And so, we do have those outlets there, however again, the paid cash's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we've been checking multiple order from Bumps, which is done truly well.

But then for each book I have actually done, I believe you understand this, but the majority of people do not the method I do my books is I teach, I do an event live first, teaching the concepts to ensure that structurally makes good sense in my head and my stories are not uninteresting and things like that.

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Therefore, the 2nd order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those 2, it dramatically increases a great deal of times those 2 order from Bump will cover our advertising cost simply on their own, which is, which is incredible (russell brunson's first book).

And after that we take them to our upsell down sell series, we change and fine-tune this a lot. Therefore I'll talk conceptually where we choose this, however I'm always attempting brand-new things because, especially when we spend this much cash, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a lot of times at scale. businesses.

Okay, they have the book now, they have the audio book, they have the core (hands). They understand the core concepts of the book. And one error individuals make a great deal of times, I continue to slip up more typically and I wish to confess is, I'm alright, they purchased, let's say they bought Traffic Secrets.

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Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it resembles, "However I just bought Traffic? I believe I currently have traffic now." Therefore let's conceptually believe every time we offer something to someone, we simply resolved the issue for them. Then we produced a brand-new problem.

It's actually different with physic like E-commerce products, however information items, we simply resolved that problem for them. By solving that problem what is the brand-new problem that was created? Right. So in Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (problems). So, I'm normally attempting to sell something between 197 and 297 because very first slot there. And so, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have difficulty, you actually need funnels.

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And so, the next thing I can't remember right now, what we're checking, what it is, but it may be traffic. I can't remember the top of my head. But anyway, that's the psychology, what's the next thing that they require. And after that upsell second is the exact same thing.

In my mind, there's this phase, people go through a development phase and after they grow to a specific level and they shift to contribution, and contribution is sharing your gifts and selling, and starting a service. And so, it'll be some version of that. It'll be the next thing.

And it's, squashing not since numbers aren't in addition to, as that one. Yeah, it's eliminating it. sales. Well, it is killing. I simply taught on, I mean, I got the invisible funnel things, which we discussed last time and you said something, I think at the last inner circle meeting, or maybe you said it in the newsletter and you stated, I don't understand why, but nobody ever test this.

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Well, congratulations. I suggest, and I'm really grateful that you did it too because, I 'd belonged to GKSC for, I don't know, because the early 2000s, and I canceled my subscription, and it just had actually lost so much, that it had in the past and you've brought all of it back (ads).

Can I share one concept that originated from Kennedy's stuff that might help individuals? Okay. So this is for those who're watching the video version. If you're on the audio, just envision something truly cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they offered a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you don't understand Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (book first).

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Rob Kosberg: Did you need to purchase a facsimile machine by the way? How do you even do? We attempted to, they don't offer fax. You can't physically purchase a fax machine anymore unless it's part of this big printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

However I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send out a fax every single month to these people, or excuse me every week. Every Friday he 'd send this fax and it was simply one page fax with a suggestion from Dan, marketing idea or strategy or psychology.

I would buy it. Oh yeah. And it was a thing somebody said, and after that, it died, it was a fax and it passed away. Numerous things, I want to extend Dan's tradition permanently and my own tradition and Napoleon Hill, all the people that I like and treasure - internet. Therefore I went through that.

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And I don't have to write anything aside from a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book resembles a phonebook (online).

expert secrets russell brunson book review

russell brunson book review