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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that individuals have not seen forever. Therefore, I'm excited simply to have a whole brand name and a business that is bringing a lot of these things back.

Which is come on, as you understand that's a channel, however it's not how you grow, I got to grow that organization now. So yeah. I have actually constantly wondered that about Dan. I've followed Dan for a very long time and I've constantly thought, why is he refraining from doing book funnels with every one of these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. Number two, when people churn out, they're the channel, we push people to. Because as quickly as you check out the book and after that you have the context, like, "Oh, now this makes good sense, now I comprehend why I require this thing." They come back.

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However then also reconverting individuals who came and didn't comprehend the context and then they left. 1st. And it used to be, I had to do a webinar every single time. Or I needed to train them or I had to do workshops, all these things. Now it's just read the book, and they read the book, and then they have the aha.

That's what all of marketing and companies is. We have to create desire for the important things we're offering. And so books are one of the most effective, if not the most powerful method to produce that desire. russell. And the person who's going to check out a book is a much better consumer, by far than any other kind of customer.

They're most likely to send, they're most likely to stick. They progress people, I hate saying that, due to the fact that the majority of people in my life that I enjoy do not check out. However you end up being a better individual by reading. And so they progress clients, much better long term things. Therefore if I can get people to read a book, man, it alters them as a human (leads).

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And I make that money over the next six months, over five months or whatever, it requires to recover cost (level). On the book funnels, I still break even immediately, they go through the upsell down process so I break even immediately. And then we introduce them to Click, Funnels.

Yeah. Well you just threw away some incredible numbers. So I wish to simply take a breath and I desire to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Professional Tricks, Traffic Secrets. Now you have some others also, you have the Cook, Book and different other things.

Rather than going through them separately, which would take forever give us the philosophy of what the entire procedure looks like from the complimentary plus shipping to the very first bump upsell one, two, et cetera. Talk me through the approach. Yeah. So the core thing is the book obviously, is how do we sell the book? And the very best way to sell the book is to offer it free of charge.

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It's simply cover shipping." I can push people to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it totally free you simply got to cover the shipping. It's such a great offer on the front end - concepts.

I've seen people who try to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book because we want to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. Therefore the majority of mine are the book. And after that it's what are the core principles in the book, we'll assemble an audio program or video program. And after that, some worksheets and just a 30-day difficulty that goes to the book and we assembled just a lot of things to make the value of the book a lot more, right? Yeah (clients).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 bucks," then have a photo of the Amazon listing, "however get it for complimentary here." And after that we still individuals who click on Amazon and just purchase an Amazon anyway, since some individuals just enjoy buying Amazon.

Due to the fact that I still want my books to rank on those platforms and sales coming through. read books. Therefore, we do have those outlets there, but once again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we've been evaluating several order from Bumps, which is done actually well.

Then for each book I have actually done, I think you know this, however most individuals do not the method I do my books is I teach, I do an occasion live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not dull and things like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those two, it dramatically increases a lot of times those two order from Bump will cover our advertising cost simply on their own, which is, which is amazing (service).

And after that we take them to our upsell down sell series, we alter and modify this a lot. And so I'll talk conceptually where we choose this, but I'm always trying new things because, particularly when we invest this much cash, we need to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. marketers.

Okay, they have the book now, they have the audio book, they have the core (customers). So they comprehend the core principles of the book. And one mistake individuals make a lot of times, I continue to slip up more frequently and I want to confess is, I'm fine, they purchased, let's say they bought Traffic Tricks.

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Yeah. Yeah. Therefore, if you attempt to offer a Traffic course on the next page, it resembles, "But I just bought Traffic? I believe I currently have traffic now." Therefore let's conceptually think every time we sell something to somebody, we just solved the issue for them. But then we produced a brand-new issue.

It's really various with physic like E-commerce products, but information products, we just resolved that problem for them. By resolving that problem what is the new problem that was produced? Right. So in Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next sensible upsell (businesses). I'm generally trying to sell something between 197 and 297 in that first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have problem, you really need funnels.

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And so, the next thing I can't remember right now, what we're testing, what it is, but it may be traffic. I can't keep in mind the top of my head. Anyway, that's the psychology, what's the next thing that they require. And then upsell number two is the exact same thing.

In my mind, there's this stage, individuals go through a development stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your gifts and selling, and beginning a service. Therefore, it'll be some version of that. It'll be the next thing.

And it's, squashing not since numbers aren't along with, as that a person. But yeah, it's killing it. Well, it is killing. I simply taught on, I suggest, I got the unnoticeable funnel stuff, which we talked about last time and you stated something, I think at the last inner circle conference, or possibly you said it in the newsletter and you stated, I don't know why, but nobody ever test this.

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Well, congratulations. I mean, and I'm really grateful that you did it too because, I 'd been a member of GKSC for, I don't understand, considering that the early 2000s, and I canceled my membership, and it just had actually lost a lot, that it had in the past and you have actually brought it all back (step).

Can I share one idea that originated from Kennedy's things that might help individuals? Okay. So this is for those who're seeing the video version. If you're on the audio, just picture something really cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the business, they provided a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you do not know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (secrets).

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Rob Kosberg: Did you have to purchase a facsimile machine by the method? How do you even do? We tried to, they do not sell fax. You can't physically buy a fax device any longer unless it's part of this big printer setup. And yeah, so we had e, Fax or I do not know, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send a fax every single month to these individuals, or excuse me weekly. So every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing pointer or strategy or psychology.

I would buy it. Oh yeah. And it was a thing somebody stated, and then, it passed away, it was a fax and it died. A lot of things, I wish to extend Dan's legacy permanently and my own tradition and Napoleon Hill, all the people that I like and cherish. Therefore I went through that.

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And I do not need to write anything other than a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a phone book (course).

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